Media Releases

Run The Red mobile enablers and The New Zealand Drug Foundation, with support from the Vodafone Graduates, are launching a new free text-based drug information service for the txt generation: "Get the Msg".

Run The Red and TOUCH/CAST are challenging the big boys at this year's TUANZ Innovation awards with their SMS version of the classic Rock, Paper, Scissors game.

Run The Red has won the Mobile Internet category of the 2004 TUANZ (e)-vision awards held in Wellington recently for a mobile banking platform developed for client PSIS.

From Wednesday 1 September, PSIS customers will be able to access a range of banking services via their text capable mobile phones, using a platform designed and built by Run The Red.

Run The Red’s recent trip to Brazil resulted in a number of leads that the company is now following up, said Director Justin Boersma.

The power and reach of text-based (SMS) marketing was again demonstrated through the success of Telecom Mobile’s Super 12 Text Match Fever game, developed and managed by Wellington-based mobile enabler Run The Red.

TXT4Tips, the SMS-based racing information service developed by Wellington-based company Run The Red Ltd has built a solid and loyal following over its first seven months of operation, said Run The Red Director Justin Boersma.

Mobile Enablement Company Run The Red is celebrating as the Telecom Mobile $250,000 Text Challenge surged past one million texts in just 77 days, making it one of the most successful text promotions in New Zealand history.

TXT4TIPS is an exciting new information service that delivers expert horse racing tips to the betting public wherever and whenever they want it, says Run the Red Director Justin Boersma.

The Telecom $100,000 America's Cup text challenge developed by mobile enabling company Run The Red has generated nearly half a million text messages in just two weeks.

Wellington-based LOOP Media has launched LOOP SELECT 003. A double CD and book focused on exposing New Zealand's music to the world.
LOOP in conjunction with Run The Red mobile entertainment are giving away CD packs to the first 100 people who send text messages to LOOP (5667) with their name, postal address and email address.