The Telecom Mobile RPS campaign was in the spotlight again last week with TOUCH/CAST and partners walking away with a Gold award for 'Best Mobile Marketing' campaign last Friday at the Marketing Association RSVP awards.

Run The Red was proud to have been the technical production partner for the project and to be formally credited on the awards for our role in the campaign.

Everyone involved was especially pleased on the night when the campaign received not only a Gold but also two Silvers, and the special honours award for 'Best use of digital media’.

Telecom Mobile wanted to re-engage their own youth market customers. TOUCH/CAST came up with the idea of an SMS knockout tournament based upon the age-old game of Rock Paper Scissors, with a high-tech twist and partnered with Run The Red for the technical production.