RedPlay is a carrier grade Mobile Gaming Platform designed specifically to run large scale multi-player mobile marketing campaigns.
RedPlay transforms armchair fans into active sports stars with realistic SMS-based game scenarios, localised trivia and event betting. Players can compete against each other and the system for great prizes and great fun!
The RedPlay platform allows mobile carriers, media groups and leading brands to offer their customers compelling mobile campaigns that have proven effective at:
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Attracting, engaging and retaining customers
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Increasing the average revenue per user (ARPU)
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Educating customers on new mobile technologies
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Promoting specific products, services and events
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Attracting premium sponsorship partners
Applications run on RedPlay can generate revenue through premium SMS, MMS and WAP features. The RedPlay platform is highly scalable with optional billing and hosting methods available.
Game Features
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Game play scenarios. Players get the chance to choose their moves via multiple-choice options
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Quiz questions. Test your knowledge and earn points for each correct answer
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Game day betting. Players can bet their points on a real life match and double their score or lose it all!
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Who am I? Choose the correct personality from a series of obscure clues
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Invite a friend. Text RedPlay the number of a friend and if they join up the player earns bonus points
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Points. Players can keep a track of points and see how they compare with other players by simply texting Points to RedPlay
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Help. If a player gets stuck or needs help they can simply text Help to RedPlay for a list of options
A key feature of RedPlay is the ability to customise the gaming experience to specific audiences and events. RedPlay has been developed to allow new game features to be added and to integrate with WAP and IVR and online.
Technical Features
The RedPlay Mobile Gaming Platform is written in Java and can be easily configured to meet specific language and gaming requirements.
RedPlay's secure web-based administration console enables operators to:
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View campaign progress in real time and keep track of all messages and points scored
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View and search player information (name, address, email) which is automatically stored in the constantly evolving player database
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Send text messages to selected players or the entire player base
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Randomly generate spot prize winners and automatically notify via text messages
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Provide help-desk services such as updating player details and unsubscribing players
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Monitor the effectiveness of advertising and marketing by downloading detailed campaign statistics
RedPlay can be hosted on any J2EE application server and supports a range of popular database platforms.
Run The Red can provide full 24 x 7 technical and administrative support for RedPlay campaigns hosted on Run The Red servers, alternatively RedPlay can be hosted elsewhere with minimal effort.
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