The Client
Salmonella Dub is arguably one of New Zealand’s most successful bands boasting a large and committed home fan base as well as a growing international profile.
The Task
Salmonella Dub were looking to capitalise on their escalating international identity through the launch of a comprehensive new site that catered to their fans.
The Challenge
In order for the Salmonella Dub site to be successful a number of aspects needed to be considered. As far as the design team was concerned, in order to captivate the fan base the design of the site needed to reflect the band itself. Their philosophy and influences, as well as their music, had to be conveyed as the basis to the site.
The Solution
Designed by Run The Red entirely in Flash, the new Salmonella Dub site conveys the low-key ambiance the band is famous for. The essence of site is further enhanced with audio loops selected from the full discography, and creates an overall recognisable New Zealand dub flavour.
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